L’Oréal groups up with UK grocery store Sainsbury’s to carry AI buying to the grocery class 

THE WHAT? L’Oréal has teamed up with UK grocery store Sainsbury’s to carry AI buying to the grocery sector within the UK, in response to a report by the Retail Bulletin. 

THE DETAILS L’Oréal’s AI pushed skincare know-how by Modiface shall be used to scan client faces to supply professional skincare and personalised suggestions in Sainsbury’s grocery class. 

The sweetness big and Garnier have educated Sainsbury’s magnificence consultants on L’Oréal Paris’ Pores and skin Genius and Garnier’s Pores and skin Coach instruments, constructed utilizing the ModiFace know-how.

THE WHY? Sophie Hogg, director of class – well being and wonder at Sainsbury’s, mentioned: “Our magnificence consultants play an vital position in supporting prospects buying our magnificence ranges in our shops and this incredible know-how will imply they’ll present an much more tailor-made and private service. 

“The mix of face-to-face interplay and know-how actually units us aside from others and provides prospects one other compelling cause to cease by the wonder aisle when doing their grocery store.”