L’Oréal named as official sponsor of Orient Categorical Americas Cup crew

THE WHAT? L’Oreal has introduced its official sponsorship of the Orient Categorical Racing Staff, the French challenger for the 37^th America’s Cup crusing competitors.

THE DETAILS The French magnificence behemoth additionally joins forces with the journey agency as named sponsors of the French Ladies and Youth America’s Cup groups. This would be the first America’s Cup to incorporate an all-female racing class.

THE WHY? Nicolas Hieronimus, Chief Govt Officer, L’Oréal Groupe, feedback, “Happy with our French heritage, we are delighted to companion with Orient Categorical in assist of all the French crew competing within the America’s Cup, reinforcing our shared values of variety, innovation and teamwork combining seamlessly within the pursuit of excellence.”