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THE WHAT? L’Oréal has awarded Omnicrom Media Group the U.S. media account following a proper evaluate.
THE DETAILS Omnicrom will take over from present company GroupM’s Wavemaker in April 2023, with Wavemaker nonetheless dealing with the vast majority of L’Oréal enterprise outdoors of the U.S.
THE WHY? L’Oréal stated of the appointment: “After not too long ago finishing a strategic evaluation of the media company panorama, L’Oréal USA has chosen Omnicom Group as our new company of document for all media shopping for in america beginning April 2023.
“We’re grateful to GroupM for his or her partnership, dedication and distinctive service to our enterprise over the past seven years and we stay up for constructing a robust partnership with Omnicom Group.”
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