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THE WHAT? L’Oréal has unveiled two new know-how prototypes at CES 2023, together with HAPTA and L’Oréal Forehead Magic.
THE DETAILS The applied sciences declare to ‘increase entry to magnificence expression’, with HAPTA being a handheld, computerized make-up applicator designed to advance the sweetness wants of individuals with restricted hand and arm mobility.
L’Oréal Forehead Magic is an at-home digital eyebrow make-up applicator that creates custom-made forehead appears to be like in seconds.
THE WHY? Specializing in inclusivity, Barbara Lavernos, Deputy CEO in command of Analysis, Innovation and Expertise at L’Oréal, stated: “Inclusivity is on the coronary heart of our innovation and sweetness tech technique.
“We’re devoted and passionate to deliver new applied sciences powering magnificence companies that increase and attain each particular person’s final wishes, expectations, and unmet wants.”
Guive Balooch, L’Oréal World Head of Analysis and Innovation’s Tech Incubator, stated: “The energy of L’Oréal’s magnificence tech program is supported by the standard of our partnerships.
“Usually, we discover a good know-how that’s being utilized to one thing outdoors the sweetness realm. Combining L’Oréal’s heritage of magnificence with these superior applied sciences permits us to create solely new magnificence gestures—reimagining the unique know-how, and the normal magnificence expertise, within the course of.”
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