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THE WHAT? AI start-up, Rembrand has closed an US$8 million seed spherical led by Greycroft and UTA Ventures with participation by L’Oréal’s BOLD enterprise capital fund, based on a report revealed by Advert Exchanger.
THE DETAILS The corporate has developed a method to digitally insert a photo-realistic product picture into an present video by way of synthetic intelligence, permitting product placement on natural content material that has already been shot.
THE WHY? The funding will fund the growth of Rembrand’s headcount to allow growth, Advert Exchanger stories. The expertise is designed to streamline protracted product placement negotiations and supply for seamless promoting in creator content material, presumably piquing L’Oréal’s curiosity.
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