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THE WHAT? Maria Nila, a Swedish sustainable hair care model, has partnered with international funding agency L Catterton. L Catterton’s European fund has taken a major minority stake in Maria Nila, with Marcus Wikström, the progeny of the model’s creators, persevering with because the CEO.
THE DETAILS Having achieved notable development with its vegan, climate-compensated merchandise in Europe and the U.S., Maria Nila goals to increase its model, product vary, and gross sales channels globally with L Catterton’s help. Wikström emphasises that the alliance aligns with Maria Nila’s accountable and sustainable magnificence ethos and expects accelerated development in key markets.
THE WHY? L Catterton boasts a wealthy historical past of investing in international magnificence and trend manufacturers. With this partnership, Maria Nila seeks to capitalise on L Catterton’s experience within the magnificence sector and its profitable funding document to strengthen and increase its model presence.
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