Paco Rabanne to rebrand; launch make-up line

THE WHAT? Paco Rabanne is poised to launch a make-up line, in keeping with a report printed by WWD. The Puig-owned vogue home’s transfer into cosmetics is an element and parcel of a rebrand, with a brand new shortened title and visible id.

THE DETAILS Rabanne, because the model will now be recognized, will debut its new look with a brand new flagship retailer in New York. A brand new brand will characteristic prominently on the Avenue Montaigne flagship in Paris too, timed to coincide with the launch of the spring 2024 runway assortment at Paris Style Week.

The make-up line will hit cabinets throughout Europe in September additionally, debuting with 90, gender-free SKUs, together with lipsticks, foundations and eye shade, earlier than rolling out to the US in October.  

THE WHY? The rebrand is geared toward a wholesale ‘feminization’ of the model, per WWD, opening the door to afford higher weight to ladies’s fragrances and make-up because the model strives to hitch the billion-dollar membership. Jose Albesa, President of Style and Magnificence at Puig, informed WWD, “The make-up is… one other manner of injecting this feminization of the model that’s extra in line with the style… a approach to present vogue and sweetness collectively.”