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FOR IMMEDIATE RELEASE FRIDAY, 27 OCTOBER 2023
JOIN THE POCKET STYLER REVOLUTION:
A GLAMOROUS OPPORTUNITY FOR MAKEUP AND HAIR COLOUR BRANDS
TO SHINE IN THE VIRTUAL WORLD!
Pocket Styler, the cell styling sport that has taken the world by storm, at the moment (27 October 2023) invitations revolutionary make-up and hair color manufacturers to companion with them to make a stunning entrance into the realm of vogue gaming.
Since its launch in Might 2021, the Pocket Styler App has grow to be a worldwide phenomenon, boasting over 21 million downloads with vital consumer bases within the UK, France, Germany, the US, Brazil, and Mexico. Gamers dedicate an astonishing 10,000 hours each day to enjoying the cell sport.
This immersive cell vogue sport permits customers to craft and personalise their avatars, discover varied eye make-up and lip color choices, experiment with hairstyles and hair colors, and create beautiful appears for each day themed occasions. Pocket Styler’s neighborhood of vogue lovers votes on their favorite appears, fostering a dynamic digital vogue scene. With an astounding vary of doable clothes appears and hundreds of hair, lip, and eye color combos to discover, Pocket Styler has captured the creativeness of gamers worldwide, leading to a outstanding 10.5 million votes on submitted appears each week.
Pocket Styler boasts a devoted consumer base, with 70% of customers aged 25 and above and 85% figuring out as feminine. This presents a definite alternative for make-up and hair color manufacturers to showcase their merchandise to a discerning, style-conscious world viewers with vital disposable revenue.
In an unprecedented transfer, Pocket Styler is extending an invite to make-up and sweetness manufacturers to collaborate for gratis and supply digital renditions of their real-world make-up designs or hair color palettes. Manufacturers will work carefully with the Pocket Styler Design workforce to craft unique digital appears impressed by their merchandise, which customers can choose and put on within the sport.
As a part of in-game challenges, Pocket Styler may also help direct players to discover companion manufacturers’ on-line shops, successfully elevating consciousness about your model’s choices and the potential for a considerable enhance in model visibility and web site site visitors.
Pocket Styler may act as a platform for manufacturers to check new ideas inside a digital surroundings earlier than committing to real-world manufacturing, offering insights and alternatives for experimentation.
Victoria Trofimova, co-founder and CEO of Nordcurrent, the inventive power behind Pocket Styler, feedback: “The Pocket Styler neighborhood breathes and lives vogue. As the sport continues to develop and garners the help of thousands and thousands of gamers, introducing real-world vogue manufacturers into Pocket Styler is the pure evolution.” She continues, “The Pocket Styler Magnificence Program provides you a golden ticket to enter the realm of digital vogue and elevate your model profile to an engaged world viewers of fashion-loving gamers on the lookout for tomorrow’s large tendencies.”
To Be a part of the Model Partnership program and seize this golden alternative to captivate the fashion-forward hearts of thousands and thousands of gamers, merely electronic mail: KRISTINA.ALKEVICIUTE@NORDCURRENT.COM
Areas are restricted, and pitch periods are scheduled for six weeks from October to mid-November.
-ENDS-
NOTES TO EDITORS
POCKET STYLER is among the latest and fastest-growing cell video games produced and revealed by Nordcurrent
The event workforce consists of 40 individuals – builders, sport designers, artists, testers, and stylists.
Pocket Styler was downloaded over 8M within the first few months after launch in summer time 2021
The Recreation has 1 million month-to-month lively gamers.
With greater than 10 million distinctive consumer appears submitted weekly and tens of thousands and thousands of votes given to outfits each day
Feminine players make up over 81% of customers.
The sport permits gamers to grow to be actual trendsetters within the vogue trade by creating a novel avatar, selecting coiffure and make-up, and mix-and-match thousands and thousands of various clothes combos.
The sport has attracted a extra mature viewers, with nearly 25% of gamers being 45 years or older, whereas 25-44 olds make up greater than 43%.
Nordcurrent was established in 2022 and is a global writer and developer of video games for smartphones, tablets, PCs and Macs.
During the last 20 years, Nordcurrent has developed over 50 video games downloaded greater than 500 million instances worldwide. The businesses’ best-known video games embrace the restaurant simulation ‘Cooking Fever’ and the award-winning, interactive crime novel ‘Homicide within the Alps’.
MOBILE GAMING BACKGROUND
In line with Mintel, there are actually greater than 3 billion lively cell players worldwide, which is barely anticipated to develop.
28% of UK adults play video games on their telephone each day. (Mintel)
The variety of players is predicted to develop to three.6 billion by 2025. It’s not simply children both: 38 per cent of players are between 18 and 34 years previous, and 16 per cent are older than 55. (Statista.com)
Cell gaming trade to bypass TV by 2025. Cell video games have grow to be a serious visible leisure class.
Girls make up almost half of cell players, and 65% of ladies aged 10-65 play cell video games. (Digital Turbine)
A latest examine within the UK & America discovered that 74% of ladies of all age teams play cell video games each day. 33% achieve this solely a few times each day, whereas 41% play video games a number of instances each day. 67% of these surveyed acknowledged that cell gaming is an important supply of ‘me Time’, with nearly 73% of ladies between the ages of 35 and 44 agreeing with the sentiment. (PocketGamer.Biz)
Girls favor enjoying on cell and have a tendency to play cell video games extra incessantly than males but are much less prone to determine themselves as players. (International Information)
62% of smartphone customers set up a sport throughout the first week of proudly owning their telephone. (MMC International)
The common cell gamer spends round 3 hours per week enjoying video games on their system. (GITNUXBLOG)
28% of UK adults play video games on their telephones each day. (International Information)
Cell sport statistics from 2020 present that 43% of ladies play cell video games 5+ instances weekly. (MoPub, Win)
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