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Puig Purchases Dr. Barbara Sturm – WWD

GLMTY by GLMTY
January 11, 2024
in Beauty

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PARIS – Spanish magnificence and trend firm Puig has acquired a majority stake within the Dr. Barbara Sturm.

Phrases of the deal weren’t disclosed.

The German molecular cosmetics model was based in 2014 by Dr. Barbara Sturm, who’s to retain a minority stake within the firm. She may even keep as chief product growth officer and model ambassador.

WWD in September 2023 reported Dr. Barbara Sturm was mulling deal options, and that its annual gross sales have been mentioned to be round 70 million euros.

“The acquisition of Dr. Barbara Sturm reinforces Puig’s aggressive place within the premium pores and skin care section by welcoming a globally acknowledged luxurious cult model developed by means of its digital channels and worldwide spa and boutiques community, providing high-performance therapies with deep experience in skincare,” Puig mentioned in a press release launched Thursday. 

The deal provides Puig entree into one of many hottest, fastest-growing magnificence classes at the moment – status skincare.

Dr. Barbara Sturm has a community of spas and boutiques in its birthplace of Düsseldorf, Germany; London; New York; Miami; Los Angeles; Dallas; Jakarta, and Singapore.

Puig underlined its dedication to steering Dr. Barbara Sturm’s worldwide growth and growth.

“We’re very excited to welcome a model of the caliber of Dr. Barbara Sturm to our ‘home of love’ manufacturers,” mentioned Marc Puig, chairman and chief government officer of Puig, within the assertion.

“With its science-focused skincare product vary and high-performance therapies, we’re taking one other necessary step in increasing our place within the premium skincare section,” he continued. “The brand new partnership reinforces Puig pores and skin care section and our presence within the U.S.”

Sturm, an aesthetics physician with coaching in sports activities medication, launched the Dr. Barbara Sturm Molecular Cosmetics assortment on Internet-a-porter in 2014. Two years later, she launched Darker Pores and skin Tones by Dr. Barbara Sturm with actress Angela Bassett.

The traces are stocked in Sephora, Nordstrom, Amazon and extra. Bestsellers embody Enzyme Cleanser, 60 euros; Hylauronic Serum, 95 euros, and Face Cream, 60 euros.

Within the latest previous, the model opened two new spas in New York, one uptown on Madison Avenue and one downtown in SoHo. The therapy menu consists of Tremendous Anti-aging Facial, Exoso-metic Progress Issue Facial and the Non-surgical Facelift Facial.

“Dr. Barbara Sturm was conceived to ship distinctive science-based and efficient pores and skin care therapies to our sufferers,” mentioned Sturm, within the assertion. “Partnering with Puig means a union of shared values, together with curiosity, an entrepreneurial spirit and a powerful dedication to innovation, product and excellence. 

“Puig has a confirmed monitor file of aggressive and disruptive strategy to enterprise and, by leveraging Puig’s expertise in nurturing founders and fostering the worldwide success of their magnificence manufacturers, we’re primed to introduce our pores and skin care merchandise to wider audiences,” she added. “This collaboration will gasoline us to constantly push boundaries, craft high-performance therapies, and elevate the pores and skin care expertise.”

Sturm mentioned: “My philosophy revolves round the concept if you happen to shield your pores and skin, it’ll shield you again. I firmly consider this reciprocal nature will outline our thrilling partnership with Puig.”

Puig, which registered internet gross sales of three.62 billion euros in 2022, that 12 months made one other main magnificence acquisition – of Byredo, the Swedish status perfume model.

In December 2020, Puig mentioned that it was shaking up its enterprise construction and established three divisions – Magnificence and Trend, Charlotte Tilbury and Derma, which bundled three of its dermocosmetics manufacturers – two that have been Puig family-owned and offered by means of pharmacies, Uriage and Apavita, and Isdin, during which Puig has a 50 % stake. 

On the time, the corporate was underrepresented in make-up and skincare. However since, Puig has grow to be a powerful participant in all three product segments.

Different skincare manufacturers in its portfolio at the moment embody Kama Ayurveda and Loto Del Sur.

In 2022, Puig’s progress was quickest within the Americas, the place gross sales elevated 56 % on-year to 1.31 billion euros. That turnout was primarily strengthened by enterprise within the U.S., Puig’s largest market by gross sales.

Amidst its speedy growth, the group is at the moment assessing all strategic options for the way forward for the corporate, together with the choice of opening its capital to 3rd events by way of an IPO. 

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