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THE WHAT? Alcohol model Remy Cointreau has introduced the launch of a luxurious fragrance home, Maison Psyche.
THE DETAILS The marque is a results of a collaboration between Remy Martin’s Cellar Grasp, Baptiste Loiseau and Principal Perfumer at Firmenich, Sophie Labbe.
The primary assortment includes 5 scents, all left to age in oak casks within the Maison Remy Martin cellars in Cognac. The juice is housed in Baccarat crystal flacons adorned in gold – some that includes diamonds, numbered and in restricted portions.
The founding duo defined in an announcement, “Maison Psyche was born from our shared love for the terroirs and age-old experience, each in Cognac and additional afield the place perfumery’s most interesting uncooked supplies blossom. These rigorously chosen uncooked supplies kind the foundations of 5 distinctive olfactory creations making up the primary Maison Psyche assortment.”
THE WHY? Francesca Riosa, CEO of Maison Psyche, “The creation of Maison Psyche is the fulfilment of a beautiful dream. The dream of reinventing La Grande Parfumerie within the 21st century and restoring its status by connecting it to the normal and time-honored experience of Distinctive Sprits.”
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