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PARIS – Sephora has named Deborah Yeh world chief advertising officer, efficient Nov. 13.
The chief has been the status magnificence retailer’s global chief purpose officer since Jan. 1 and previously served as government vice chairman, world chief objective officer and CMO of Sephora for North America.
“On this [new] function, Deborah will deal with reinforcing Sephora’s model desirability and persevering with to extend its world group of loyal members,” the LVMH Moët Hennessy Louis Vuitton-owned retailer stated in an inner memo obtained by WWD.
“She can even maintain fostering collaborations throughout areas and inspiring best-practice sharing, whereas staying in control of Sephora’s objective and sustainability technique,” it continued.
Yeh is to proceed reporting to Guillaume Motte, president and chief government officer of Sephora, and stay a member of Sephora’s world management crew.
In her new place as world CMO, Yeh succeeds Steve Lesnard, who’s leaving Sephora to pursue different alternatives on Nov. 2, the retailer stated.
“Over her 11 years with Sephora, Deborah has had a outstanding influence on our enterprise. Each in her world objective function these previous two years, and beforehand as chief advertising officer of Sephora North America, she has pushed breakthrough initiatives for Sephora, she has pushed breakthrough initiatives for Sephora, together with the launch of Sephora’s award-winning ‘We Belong to One thing Stunning’ model marketing campaign, the revamp of our U.S. loyalty program and the cocreation of our flagship occasion ‘Sephoria,’” Motte stated within the inner memo.
“She has additionally been strongly accelerating our dedication to sustainability, variety, fairness and inclusion in North America and at a worldwide stage,” he continued. “I’m positive she will probably be instrumental in persevering with to additional construct pleasure and engagement inside our world magnificence group.”
Yeh joined Sephora as CMO for the Americas, and previous to that spent 4 years at Hole and 4 years at Goal.
In different firm information, Sephora additionally stated that Rehana Osmany, world basic supervisor of Sephora Assortment, will now report on to Motte, in addition to turn out to be a Sephora world management crew member.
Osmay joined Sephora in July 2021. Earlier than that, she was basic supervisor of Parfums Christian Dior France and basic supervisor central Europe for the model.
Motte underlined that ladies now make up two-thirds of Sephora’s world management crew.
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