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THE WHAT? Skincare model Olehenriksen has introduced the appointment of designer Anine Bing as its first World Scandi Model Advisor as gears as much as mark its fortieth anniversary.
THE DETAILS The brand new position will see Bing create social media content material to cross-branded collaborations, in addition to spearhead a 6-part mini-series that appears at Scandinavian pores and skin and wellness with Bing’s recommendations on attaining fashion, and morning wellness suggestions.
Olehenriksen Vice President of World Advertising, Rachel Berg, shares, “We’re a Scandinavian born model, and as we enter our fortieth 12 months, we’re going again to our roots anchored in Scandinavian pores and skin wellness, understanding this overarching ethos units us other than the remaining.
“By signing on Anine Bing as our World Scandi Model Advisor and partnering with different Scandi influencers on a worldwide scale it is going to assist amplify various components of the tradition and our Scandinavian-inspired pores and skin wellness strategy in a contemporary, trendy method.”
THE WHY? In keeping with a press launch: “Introduction of this strategic partnership will deliver ahead the richness of Scandinavian tradition inclusive of the multitude of advantages related to Scandinavian way of life, wellness and skincare, and place Scandinavian values, equivalent to hygge, again on the map.”
And naturally, two databases and units of followers are higher than one.
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