Step apart Dyson: L’Oreal unveils subsequent era sustainable hairdryer at CES

THE WHAT? L’Oreal has unveiled a hair drying software that it claims consumes as much as 31 p.c much less power than a standard dryer whereas leaving hair clean and hydrated because of a mixture of infrared mild know-how and wind.

THE DETAILS Developed in partnership with Zuvi, the AirLight Professional was launched by the French magnificence large’s CEO, Nicolas Hieronimus, throughout his opening morning keynote at CES. It is going to be rolled out to pick markets such because the US and Europe below L’Oreal’s salon skilled model in 2024 to each professionals and shoppers.

THE WHY? Mentioned Hieronimus, “For 115 years, L’Oréal has been leveraging science to innovate and supply shoppers with unforgettable magnificence experiences that fulfill their particular person magnificence aspirations. With AirLight Professional, in partnership with Zuvi, we show that know-how can increase magnificence efficiency, caring for a number of hair wants, and scale back its environmental affect. That’s the way forward for magnificence we’re aiming to create.”