Summer time’s Infinite Lightness Takes Kind

London could also be a thriving metropolis, however for his second collection as artistic director, Daniel Lee leans into the clichés of the British countryside for Burberry’s Spring/Summer 2024 show. Pitching a tent at Highbury Fields Park for his company— full with meals vans handing out Eccles muffins, Guinness bread and cups of tea—the designer evoked the heat and hospitality that underpins English tradition.

Exploring the lightness and understated sensuality of Northern summers, the gathering gives an elevated tackle out of doors residing with prolific themes of recent florals and breezy fabrications, modernised with Lee’s ever-relevant eye for immediate classics. Even the model’s trademark trench coats usually are not erased however reimagined as mild and sharp with asymmetrical lapels and belted loosely on the hip for hotter months. Different summery notes have been current in a extra grown-up tackle summer season prints, with vibrant florals and fruits—particularly strawberries and cherries—rendered in darker hues and styled with opaque tones.

Most notable was the emphasis on branding that Lee pushed additional with this assortment. In a market so saturated with monograms and logomania, the designer takes a extra tongue-in-cheek method. Whereas he has performed properly to reintroduce the world to Buberry’s archive knight on horseback emblem, he now weaves new signifiers in prints on scarves, skirts and shirts made up of metallic clamps and silver chains that warp across the physique and provides a three-dimensional impact. Defend-like shapes have been additionally discovered on baggage, sun shades and footwear, suggesting the emergence of a brand new signature.