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The Estee Lauder Corporations cuts ribbon on Romanian tech middle

GLMTY by GLMTY
April 18, 2023
in Beauty

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THE WHAT? The Estee Lauder Corporations has introduced the grand opening of a brand new Expertise Heart in Bucharest, Romania. Positioned within the metropolis’s previous city, the brand new workplace boasts state-of-the-art know-how and can function a collaborative house to facilitate strategic considering.

THE DETAILS The work within the Bucharest World Expertise Heart will assist the operations of the status magnificence large and its know-how targets, each globally and regionally. The workplace will present digital options to reinforce Lauder’s high-touch client experiences and high-performance provide chain community, via their capabilities in synthetic intelligence, cloud acceleration, clever automation, omnichannel, and extra.

THE WHY? This is a crucial step for the proprietor of MAC and Aveda to additional enhance and elevate its Info Expertise operate, strengthening its aggressive edge via know-how. Michael W. Smith, Chief Info Officer, explains, “The Bucharest World Expertise Heart is accelerating The Estée Lauder Corporations’ work to change into probably the most superior technology-powered magnificence firm on the earth. Digital is an integral a part of the sweetness trade in the present day and we should proceed to win on this space. The opening of this workplace permits ELC to extra seamlessly ship know-how options to the enterprise and drive better worth to our customers. I’m excited to proceed to develop our presence all over the world, rent excellent expertise, and construct the sweetness expertise of tomorrow.”

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