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THE WHAT? The Estée Lauder Firms (ELC) has launched its Voice-Enabled Make-up Assistant (VMA), AI-powered magnificence app for visually impaired customers.
THE DETAILS The unreal intelligence-powered cell app goals to assist visually impaired customers extra simply and confidently apply make-up.
VMA’s pioneering good mirror know-how is pushed by ELC’s Augmented Actuality and Synthetic Intelligence capabilities and was developed utilizing machine studying.
VMA makes use of voice instruction applied sciences to help the person in make-up utility; customers obtain audio suggestions and tips about whether or not their lipstick, eyeshadow, or basis is evenly utilized.
THE WHY? Based on ELC, its ambition for the launch of VMA is to ‘assist the visually impaired group by additional enabling self-expression and self-empowerment via their relationship with make-up.’
Michael Smith, Chief Data Officer, ELC, “We’re dedicated to constructing modern know-how options that make magnificence really inclusive to everybody. We’re thrilled to carry the expertise of independently making use of make-up to the thousands and thousands of individuals which might be visually impaired. Expertise is a robust device to drive inclusion and we’re delighted to be first to market with this pioneering app.”
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