We’re value it! Founding members L’Oreal, Beiersdorf et al launch Worth of Magnificence Alliance

THE WHAT? Six main magnificence producers, particularly L’Oreal, Beiersdorf, Givaudan, IFF, Kiko Milano and Ancorotti Cosmetics, have launched the Worth of Magnificence Alliance to focus on the business’s financial and societal contribution to the European Union.

THE DETAILS The Alliance kicked off with the presentation of a report titled What’s the Worth of Magnificence, which encapsulates the essential function of the sweetness worth chain for the EU economic system.

THE WHY? Nicolas Hieronimus, CEO of L’Oreal Groupe, explains, “With six founding members, the alliance represents totally different sides of our sector. I want to welcome all members of our intensive worth chain, business and associations, to affix arms with the Worth of Magnificence Alliance. Collectively we’ll amplify our voices and display the socio-econmic significance of our business for Europe.”